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Hotel Parking Consulting - Overview
THE HOSPITALITY INDUSTRY'S CHALLENGE
Simply stated, hotels sell beds and food. Beds and food are hotels’ core competencies; parking is not. In fact, many hotels view parking simply as an accommodation that facilitates the consumption of beds and food by guests. As a result of this approach to hotel parking, most hotels fail to maximize the potential of their parking assets. For example, a number of hotels treat parking simply as a loss-leader, and run their parking operations either in the red or at severely reduced profit levels. To the contrary, HVS/Ultimate Hotel Parking Solutions understands that a properly managed parking operation—encompassing everything from revenue control to claims management—can turn parking into a meaningful component of a hotel’s profitability, while actually improving guest service levels.
Parking is an opportunity to increase profits. Parking is an opportunity to enhance the guest experience. Parking is an opportunity that should not be overlooked.
THE HVS CLIENT
If your guests travel to your property by car, then parking is a function that deserves your attention. It’s that simple. Whether you are an urban, airport, resort or suburban property, parking is an essential part of your service offering. Like any other function within your hotel, it needs to be managed properly. Parking is often your guests’ first and last contact with your hotel. As such, your guests’ parking experience can set the tone of their stay, or change their parting impression of your property. A properly managed parking operation with a focus on guest service can be a profitable component of any hotel’s operation.
HVS/UHPS can help you maximize parking profit while ensuring the highest level of guest service.
THE HVS SOLUTION
Our services include:
- The Parking Meter™ - A full assessment of your parking operation from finances and contracts to day-to-day best practices
- Contract analysis and negotiation services
- Operational Assessment
- Financial Assessment and Auditing
- Self park system design
- Valet system design
- Market analysis
- Strategic planning for new properties and/or new parking facilities
- Parking operation & facility valuation
- Parking management and outsourcing
Most services are best provided on-site, however many services can be provided efficiently via remote data collection and analysis. In all cases, the goal is increased profitability and exceptional guest service.
THE HVS TOOLS
Through the management of clients’ hotel parking assets, HVS/Ultimate Hotel Parking Solutions provides an opportunity for major hotel companies to transform traditional cost centers and nominal revenue-generating operations into profit centers by leveraging 15 years of parking management expertise. HVS/UHPS quickly and efficiently streamlines operations, renegotiates favorable parking contracts, implements revenue control processes, and/or operates the parking asset itself as a lease concessionaire.
The HVS/UHPS staff is comprised of individuals with hotel parking management training and experience. All of our associates have worked in the hospitality and parking industries for many years and rely heavily on that combined experience and knowledge base to quickly assess the financial potential and operational needs of any parking situation.
Our approach to parking has both macro and micro components. On the macro level, we conduct market analyses—including surveys of competitive parking rates, analyses of off-site vehicle storage options, and the development of creative ways to utilize hotel parking facilities to satisfy parking demands in the vicinity of the hotel. On the micro level, we gather historical financial results of operations, review and negotiate contracts with third parties, assess guest service levels, manage expenses, and implement budgets. In addition, we implement proper labor forecasting models that delicately balance the minimization of labor expense with the need to be properly staffed to ensure guest service is never compromised.
All told, our efforts are designed to achieve two main goals: ensure guests receive the same treatment on the curb and at the front door that they would expect inside the hotel, and improve the profitability of hotel parking assets. We have helped many properties attain these goals and look forward to helping many more.
